编者按：5月2-6日，2026年国际商标协会（INTA）年会将在英国伦敦Excel国际会展中心举办，届时，中华商标协会（CTA）将举办主题论坛，衷心欢迎所有参会嘉宾及代表参会。
Editor's Note: From May 2 to 6, the International Trademark Association (INTA) Annual Meeting will be held in Excel London, UK. On this occasion, the China Trademark Association (CTA) will host a thematic forum. We extend our sincere welcome to all attending guests and delegates.
论坛简介
Session Description
主题：AI时代品牌国际化的挑战：借鉴与创新
主办单位：中华商标协会
承办单位：永新知识产权
时间：5月4日(星期一) 13:30-14:30
中华商标协会（CTA）与来自人民法院、知名企业、商标代理机构的专家一起，就AI时代企业面临的挑战，AI技术在电商平台知识产权保护及日常商标管理中的应用以及中国企业海外商标布局与供应商选择等问题，分享各自的见解。演讲者将深入探讨以下内容：
中国商标中外司法平等保护的重要举措及典型案例;
AI技术在电商平台知识产权保护中的应用;
大规模出海的中国企业如何在日常商标管理工作中运用AI并找到合适的法律服务商共同制定符合AI时代背景的商标战略。
Theme: Challenges of Brand Globalization in the AI Era - Learning and Innovation
Organized by: China Trademark Association (CTA)
Presented by: NTD IP Attorneys
Time: Monday, May 4, 2026, 13:30-14:30
China Trademark Association (CTA), together with experts from the People's Court, renowned enterprises, and trademark agencies, is pleased to share insights into the challenges faced by domestic and foreign enterprises in the AI era. The discussion will cover the application of AI technology in intellectual property protection on e-commerce platforms, as well as strategies for overseas trademark prosecution and enforcement of Chinese enterprises in their global expansion. The speakers will dive into the following topics:
Key initiatives of China's trademark judicial protection and typical cases illustrating equal protection for domestic and foreign enterprises.
The application of AI technology in intellectual property protection on e-commerce platforms.
How can Chinese enterprises going global apply AI in daily trademark management and work with suitable legal service providers to develop trademark strategies for the AI era?
会议议程
Conference Agenda
主持人：沈春湘, 中华商标协会副会长、永新知识产权高级合伙人
领导致辞：
13:30-13:35 吴东平, 中华商标协会副会长兼秘书长
13:35-13:40 （TBD）, INTA领导层
演讲嘉宾：
13:40-13:50 赵静, 河北省高级人民法院知识产权审判庭法官
发言主题：中国商标司法保护的重要举措及中外平等保护典型案例
13:50-14:00 郭颖, 淘天集团知识产权运营及品牌合作总监
发言主题：AI技术在平台治理中的应用及表现
14:00-14:25 赵丽霞, 华为商标高级法律总监
朱逢春, 字节跳动商标及品牌法务总监
发言主题：AI 技术在商标布局和日常作业中的应用以及中国企业对外国供应商的期待与要求
14:25-14:30 普翔, 知产宝CEO
发言主题：发布《中国涉外商标代理机构服务能力数据统计40》
Moderator:
Christopher SHEN, Vice President of China Trademark Association (CTA) ; Senior Partner of NTD IP Attorneys
Leader's Speech:
• 13:30-13:35 Dongping WU, Vice President and Secretary General of the China Trademark Association (CTA)
• 13:35-13:40 （TBD）INTA leader
Speakers:
• 13:40-13:50 Jing ZHAO, Judge of the Intellectual Property Tribunal of Hebei High People's Court
Topic: Key Initiatives in China's Trademark Judicial Protection and Typical Cases on Equal Protection for Domestic and Foreign Enterprises
• 13:50-14:00 Ying GUO, Director of Intellectual Property Operations and Brand Cooperation at Taobao and Tmall Group
Topic: Application and Performance of AI Technology in Platform Governance
• 14:00-14:25 Lixia ZHAO, Senior Legal Director of Huawei Trademarks
Fengchun ZHU,Director of Trademark and Brand Legal Team at ByteDance
Topic: AI in Trademark Portfolio and Daily Operations and What Chinese Enterprises Expect from Foreign Suppliers
• 14:25-14:30 Xiang PU, CEO of IP House
Topic: Statistical analysis data 40 on the service capabilities of Chinese foreign-related trademark agencies